About us

Born in 2022, Audecy is a business unit of Channelplay Limited, which has been a leader in providing retail & distribution solutions in India since 2006. Building on Channelplay’s foundation of excellence - Audecy has been able to scale quickly to become a company that works with some of India’s leading audio brands, delivering over 200,000 units monthly with quality and efficiency metrics that are the talk of town!

Audecy now has over 50,000 sqft of manufacturing space and employs over 200 people in its manufacturing operations and has other facilities across the country under development.

Brand promises

We are reliable

In the three things that matter most to our clients - Quality, Timeliness & Cost - you can rely on us. We’ve invested in globally recognized practices and built a strong culture of quality that delivers the industry’s leading metrics. Our investments in ERP technologies and materials and human resource planning processes ensure that we have a high level of predictability on delivery timelines. Our high efficiency and strong vendor relationships help us deliver best in industry cost for the products we deliver.

We are cutting-edge

Whether in product innovation, or internal processes and technology adoption - we’re the most cutting edge partner you’ll find. Our R&D teams are continuously improving the products we build - on the electronics inside the products, the mechanicals and materials, and even on packaging - so that our clients can deliver products that delight customers, while improving their margins and reducing service and logistics costs. Our in-house technology solutions provide a high level of visibility, and can easily integrate with our clients’ planning and quality systems to help them plan and execute better.

We are long-term partners

We believe in long term partnerships, and understand that those can only be built on the foundation of win-win propositions and strengthened if we are continuously endeavouring to drive more and more value to our clients. Through product innovation that helps strengthen your business, process and sourcing innovation that continuously drives down cost and through all sorts of day to day decisions that will help you see that we’re on your side - we will build a great partnership that drives long-term value for both of us.

Purpose

To increase happiness in the world

We are lucky to be in a business that builds products that customers use everyday to make their lives simpler, easier and more joyful. This gives us an opportunity to build products that deliver true customer delight, and thus increase happiness in the world.

We are also lucky to be in a position to provide employment to some of the most underprivileged people in the world. By being a workplace that provides a great working environment, treats people with respect, helps earn a good income and provides opportunities to learn and grow careers - We help deliver happiness to some of the people who need it most!
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Values

Quality

We build products that are a joy to use, last longer, are safe to use and are sustainable.

Efficiency

Our processes and people eliminate waste and maximize productivity, thus providing the most cost effctive solution possible to our cusotmers.

Innovation

We strive to stay at the fore-front of technology through research and development to provide cutting edge products to our customers.